5 Creative Leasing Marketing Ideas

If you're trying to market your rental properties on a budget, sometimes it seems like Craigslist is the only place to go. The good news is that you actually have some additional options that are pretty effective. The only problem is that many leasing marketers don't follow through with a good idea. They start it, but then they don't finish it, and the end result is a high vacancy rate. With these five proven marketing ideas, you can begin leasing like never before so that your occupancy rates are high instead of your vacancies and then finish like a pro. Which one of these ideas will help you take your business to the next level?

1. Be Where Your Targeted Renters Are

There are a lot of hangout spots in every community. Each of these spots is generally geared towards a specific demographic that exists. Which one of these demographics are your primary targets? When you figure out the demographic, then you can figure out where your targeted renters are going to spend their leisure time. Whether that's a movie theater or a bowling alley, if you get your branding in front of them in the places where they feel comfortable, then you'll have a better chance of making a marketing impact with them.

2. First Impressions Matter More Than Ever Before

It only takes 30 seconds for someone to judge how good you are going to be as a leasing specialist. You're only going to get 30 seconds if you are able to provide some sort of initial positive appeal. It only takes five seconds for a negative impression to be created and that impression will never go away. Make sure that you have updated your curb appeal in more than just the physical appearance of your building. If your website looks like it came from 1993, then most people aren't going to see you as retro. They're going to see you as being out of date.

3. Local Merchants Want a Win/Win Situation

Cross promotion is one of the modern methods of success that every business needs to follow. When you partner up with businesses with whom you are not in direct competition, then both of you can save money on your marketing needs and reach greater levels of your target demographics. There are plenty of ways that you can make this happen. From flyers to coupons to referral fees, as long as you are putting money in your partner's pockets, they'll return the favor for you.


4. Make Sure Your Current Lessees Know That You Appreciate Them

So much of the focus in marketing today is about obtaining new business. It is vitally important that we don't forget about the people who have already chosen to do business with us. Thanking current residents for their time and their business will go a long way toward keeping a positive relationship established with them. You can also take your thanks to new levels by offering barbecues, community yard sales, or even cash back on the rental money they pay you. The more you thank people, then the more likely they are to become repeat customers for you.

5. Don't Be Afraid to Copy the Best

There's a reason why some people succeed constantly and others fail consistently. Don't be afraid to copy the best things that you've seen when it comes to marketing in your local community. These marketing efforts are effective for a reason. These five leasing marketing ideas have been proven to work time and time again. Implement them yourself today and you will be able to maximize the potential of your business.

Posted on Nov 24, 2014


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