5 Engaging Landlord Marketing Strategies to Attract Interest During Slow Periods

It's frustrating to enter into an off-season if you have properties empty. The end of the year is one of the biggest slow seasons, but any time of the year is fair game for vacancies. Leases end and sometimes tenants up and move unexpectedly. You can't always prevent vacancies, but you can take steps to get new tenants, even during the slow season. Instead of letting properties sit empty until the rental season picks back up, consider funneling extra time to your marketing strategies to attract more interest from prospective tenants. These five marketing strategies will help you get started.


1. Create a community resource site

You aren't simply a landlord; you're also a member of the local community. Get involved with those around you by creating a community resource site. A local resource site lists useful information for your existing tenants and your prospective tenants. This resource also provides you with a way to promote other local businesses, so that you build your reach among the local business community. When you need more places to advertise your properties, having strong ties to other local businesses gives you plenty of venues.


2. Show personality on your social network profiles

Stay professional, but don't keep yourself aloof from the people commenting on your social network profiles. You want to engage your visitors and show that you have a personality to go with your business side. In this way, you also create a connection between yourself and the prospective tenant. You want to be approachable and friendly, without being overly familiar with the people commenting on your profile. Pay attention to the way your prospective tenants talk on social media. You want to approach them with a similar voice and tone, which will make you appear more relatable.


3. Explain the tenant benefits of your properties

Approach marketing with a benefits-first approach instead of a direct advertising approach. Prospective tenants want to know what's great about your properties and how it benefits them. You want to take an approach that makes your property seem as desirable as possible. For example, explain how energy efficiency appliances in the home equal lower utility bills or how the property features unique amenities such as a large outdoor kitchen.


4. Utilize local search engine marketing techniques

You don't need to top the search engine charts for general keywords. Instead, focus on your city and neighborhood to get qualified leads about who is looking for rentals in your area. You also deal with less competition when you market your neighborhood or city search terms instead of taking on every major property management site on the Internet.


5. Get involved in community events

Networking is key to your long term success if you're approaching property management as a career. Local businesses can provide you with valuable partnership opportunities, especially if you want to market through these businesses. Connecting with small business owners also provides you with a local support group as you establish yourself as a small business owner.

Posted on Nov 25, 2014


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