6 Tips for Writing Property Management Marketing Letters
The key to any essential business opportunity is to form relationships with potential prospects. Without a relationship, most business opportunities are going to be ignored. In the world of property management, relationships are even more critical because you are dealing with a very personal decision that families make: the owners of a rental property see it as a business opportunity. Renters see a rental property as their home. One of the most effective tools that you can use to start forming these necessary personal relationships is a property management marketing letter. These letters help you reach out to potential tenants on an individual basis instead of relying on advertising mediums like radio or television. This personal connection not only sets you apart from all your other competitors, but it can be done on even the smallest of budgets.
What Are the Basics of Letter Writing?
1. The key to writing a good marketing letter is to keep everything as simple as possible. Don't go for fancy graphics or different colors of text. If your letter looks cluttered, it is going to look like a piece of junk mail and hit that person's shredder. 2. It's also important not to use any jargon. Think of it as a business letter where you are creating a proposal for someone who is outside of your industry. With this approach, it is important to use formal salutations and to keep all of wording within your letter as business formal as possible. 3. Then you're ready to grab their attention. Most potential prospects are not going to read the entire personal letter that you've written. They will read a paragraph or two and that is about it. This means it is essential that you capture their attention in those first 8-10 sentences. If you don't do that, your letter is going to be discarded. Make sure that you put a call to action into those introductory paragraphs as well so that people won't have to search out your contact information.
Who Is Your Target Audience?
1. You have to do more than solve a problem when you're writing a property management marketing letter. You've also got to be able to relate to your target audience in a unique way. In order to do this, it is necessary to narrow your target demographics down as much as possible. Go beyond the basics like gender, age, or income. Look at job histories if you have them, or neighborhood profiles, or educational experiences.
2. If you write a letter to a man in his 50s that is marketed to a woman who just had her first baby and is looking for affordable renting options, then you're doing it wrong.
3. Most importantly, it is critical that you focus on each person who is going to receive this letter instead of focusing upon yourself. Most tenants are not going to care about how many awards you have won or how many properties you service daily or how much money you have made. They want to know one thing: how much money can you save them? If you can save them money and provide them with a better rental property, then you have the foundations for success. Writing a property management marketing letter can take a little time out of your day, but the rewards are fast and immediate. Use these tips to write your next marketing letter and you will see just how much a difference a personal approach can make.
Many times, there are issues between a landlord and a tenant that need to be resolved but are failed to do so, because both parties have gone too far with their actions, and have retaliated in the... More
Where there is a landlord, there will also be a tenant, and it is no surprise that these two parties can only work together once there is some sort of agreement, contract or a binding deal in place.... More
Many landlords find it difficult to write and draft a lease agreement. Since every State has its own general template, it can also be difficult to make sure your lease agreement meets all the criteria... More
If you’re a landlord and want to manage your business in a better way, you should endeavor to get in touch with those industry experts who have the experience and the skills to help you do it. This is... More
When you talk about the most common disputes arising between landlords and tenants, nonpayment of rent has to be there in the list. People rent their properties to earn money, and when a tenant... More
If you have ever rented a living space and have had to move many times, you’d already know how difficult it is to find decent, affordable and secure living premises. A person has to deal with the same... More
Landlords across the state have the prime responsibility to make sure they inspect and up keep their property once they have rented it to the tenants. Inspections can occur monthly or yearly depending... More
Everyone knows that a landlord’s job is not easy. These folks have specific duties and responsibilities that they must perform in order to be fair. Being a landlord is not a position but it is, in... More
Asking for a security deposit is quite common in property dealings. The reason to ask for a security deposit is to have something that would help a property owner recover some of their financial... More