Posted in Blog  
  on Nov 24, 2014

Connect with Prospective Tenants During the Holidays

Don’t make the mistake of thinking that the holiday season is a marketing black hole. While it’s true that most folks are busy with holiday shopping and parties, lots of people are apartment hunting, and they’re looking for deals and ways to save money. Connect with these budget-conscious prospective tenants with a little networking and some clever promotional offers.

Network Through Your Current Tenants

Sending a simple holiday card to your current tenants reminds them that you’re there for them and that your property is a great place to live. Include personalized notes that let your tenants know you appreciate them, and express your best wishes for a Happy New Year. You can’t put a dollar value on making someone feel welcome and at home. They’re likely to share this with friends or family who’re looking for a new place to call home.

Host a Giveaway

Everyone loves getting something for free, especially at the holidays when they’re already spending a lot of money. Consider putting together an end-of-the-year promotional package, with discounts on rent or security deposits, credits towards utilities, gift cards to local stores, or complimentary services such as housekeeping or floral services. Be sure to make these offers time-based. The money you spend will pay you back by encouraging prospective tenants to sign a lease in December when they might otherwise wait until the New Year.


Direct Mail

Retailers rely on traditional direct mail methods because they work. Design a holiday-themed flyer, brochure, or newsletter. Advertise the positives of your property, such as location, amenities, or any recent renovations. Include seasonal advice, such as how to winterize an apartment, decorating on a budget, or tips for throwing a party in a small space. Attach a few coupons for local retailers, and don’t forget to advertise your end-of-the-year specials. Keep it lighthearted and merry, and be sure to showcase photos of the property beautifully decorated for the holidays. Also, don’t forget to list all of your contact information, including your website and email address.

Engage with Tenants Online

Sponsor a raffle or contest on your website. Something funny like an Ugly Christmas Sweater Contest or a Best Pet Holiday Picture competition attracts traffic to your website and is a great way to collect contact information on prospective tenants. Write blog posts about seasonal topics, such as decorating and easy holiday crafts or recipes. Include links to online coupons, and be sure to advertise any end-of-the-year promotions you’re offering.

Throw a Party

Invite current and prospective tenants to a holiday party at your property. Chances are that some of your current tenants know someone who is looking for an apartment, so encourage them to invite friends and family members. You don’t have to get too fancy. Make it an open house in one of your vacant apartments where guests can stop by, enjoy some music and snacks, and sneak a peek at the property. Don’t forget to give each guest a treat to take home, such as a mug filled with candy or a scented candle, and make sure that everyone leaves with your card or a copy of your newsletter so they know how to contact you.

The start of the holiday season doesn’t have to mean that you’re stuck with vacant apartments until the New Year. In fact, with a little planning and creativity, it can actually be a great time to attract new tenants.


The Landlord Tenant Board: What it is and When it is Needed

Many times, there are issues between a landlord and a tenant that need to be resolved but are failed to do so, because both parties have gone too far with their actions, and have retaliated in the... More

How to Review a Rental Application

When it comes to reviewing a rental application, all of it may seem daunting; you will find it overwhelming because there is so much information that you yourself have to go through before the tenant... More

How to Create a Residential Lease Agreement

Where there is a landlord, there will also be a tenant, and it is no surprise that these two parties can only work together once there is some sort of agreement, contract or a binding deal in place.... More

The Best Sites for Rental and Lease Agreement Templates

Many landlords find it difficult to write and draft a lease agreement. Since every State has its own general template, it can also be difficult to make sure your lease agreement meets all the criteria... More

5 Landlord Forms that Every Landlord Should Have

When it comes to being a landlord, one should know that it is not for the unprepared individual. This should be clear that being a landlord does not simply mean that you will be taking the rent and... More

Landlord Obligations: The Responsibilities of a Landlord

Becoming a landlord is a major deal and no one can simply get up and think, “well, yes I think I should be a landlord and rent out my flat.” If you are thinking that you would like to be a landlord,... More

The Best Landlord Associations for Landlords to Join

If you’re a landlord and want to manage your business in a better way, you should endeavor to get in touch with those industry experts who have the experience and the skills to help you do it. This is... More

The Best Landlord Forums

Landlords and aspiring landlords, do not become as such, without guidance and advice. There is a lot that goes into being a landlord nowadays; in fact, there is so much to learn that it often confuses... More

The Biggest Landlord Problems and How to Fix Them

Renting out an apartment or a house can become a constant revenue source for landlords, but at the same time, it gives rise to several problems. It is a fact that high standards, a strict lease... More

Landlord Tenant Disputes

If you are currently thinking of becoming a landlord only because it helps you have a constant stream of income, you should think twice. It’s not that you should not consider offering your property... More