Connect with Prospective Tenants During the Holidays
Don’t make the mistake of thinking that the holiday season is a marketing black hole. While it’s true that most folks are busy with holiday shopping and parties, lots of people are apartment hunting, and they’re looking for deals and ways to save money. Connect with these budget-conscious prospective tenants with a little networking and some clever promotional offers.
Network Through Your Current Tenants
Sending a simple holiday card to your current tenants reminds them that you’re there for them and that your property is a great place to live. Include personalized notes that let your tenants know you appreciate them, and express your best wishes for a Happy New Year. You can’t put a dollar value on making someone feel welcome and at home. They’re likely to share this with friends or family who’re looking for a new place to call home.
Host a Giveaway
Everyone loves getting something for free, especially at the holidays when they’re already spending a lot of money. Consider putting together an end-of-the-year promotional package, with discounts on rent or security deposits, credits towards utilities, gift cards to local stores, or complimentary services such as housekeeping or floral services. Be sure to make these offers time-based. The money you spend will pay you back by encouraging prospective tenants to sign a lease in December when they might otherwise wait until the New Year.
Retailers rely on traditional direct mail methods because they work. Design a holiday-themed flyer, brochure, or newsletter. Advertise the positives of your property, such as location, amenities, or any recent renovations. Include seasonal advice, such as how to winterize an apartment, decorating on a budget, or tips for throwing a party in a small space. Attach a few coupons for local retailers, and don’t forget to advertise your end-of-the-year specials. Keep it lighthearted and merry, and be sure to showcase photos of the property beautifully decorated for the holidays. Also, don’t forget to list all of your contact information, including your website and email address.
Engage with Tenants Online
Sponsor a raffle or contest on your website. Something funny like an Ugly Christmas Sweater Contest or a Best Pet Holiday Picture competition attracts traffic to your website and is a great way to collect contact information on prospective tenants. Write blog posts about seasonal topics, such as decorating and easy holiday crafts or recipes. Include links to online coupons, and be sure to advertise any end-of-the-year promotions you’re offering.
Throw a Party
Invite current and prospective tenants to a holiday party at your property. Chances are that some of your current tenants know someone who is looking for an apartment, so encourage them to invite friends and family members. You don’t have to get too fancy. Make it an open house in one of your vacant apartments where guests can stop by, enjoy some music and snacks, and sneak a peek at the property. Don’t forget to give each guest a treat to take home, such as a mug filled with candy or a scented candle, and make sure that everyone leaves with your card or a copy of your newsletter so they know how to contact you.
The start of the holiday season doesn’t have to mean that you’re stuck with vacant apartments until the New Year. In fact, with a little planning and creativity, it can actually be a great time to attract new tenants.
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