Posted in Blog  
  on Mar 02, 2014 Home Rental Marketing Tips needs no introduction. Perhaps, you also do not need a guide on how to post your rental ads on the site. But what you might need is a horde of home rental marketing tips.

There are millions of postings on the site of which there would be thousands in the rental properties category from every state. The competition is extremely stiff in a crowded marketplace. Your ad needs to stand out, must attract the interest of potential prospects and you must be able to ensure that the views by prospective tenants get converted to visits eventually.

Here is a plethora of home rental marketing tips that you could use.

Make Your Ad Stand Out

Thinking outside the box and making your ad or presence stand out are overused statements. But the reality is that those happen to be the only way to get noticed. The pertinent question is how can you make your ad stand out?

One way is to optimize your ad. Try and cater to the keywords that your prospective tenants would be searching for on Google and similar sites. Use the location of the property, the type of the property and the keywords associated with the two to optimize the ad so it can get displayed on search engine results.

You must have a unique title which can hook a prospective tenant. You must also furnish lots of details. Fill up every category that is available on the posting form. Leave no room for speculation and you would do well with your ad.

Audio/Visual Experience

As and where possible, you must put up pictures, videos and presentations which can make your ad truly stand out. The more pictures you have, the higher are the chances that people would be interested in your property. You may wonder what the pictures of the backyard or the utility area of a home would do on an ad. But the reality is that people do not have much time these days and if you provide a lot of visual information of the property to the potential tenant then he or she would be able to make up his or her mind.

Play It Smart

Do not put up any information that can be a distraction. Mentioning that the neighborhood has specific demographics concentrated in certain places or stating your preferences for certain types of people or families to become tenants are sure ways to detract even those who would fall into that category.


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