Posted in Blog  
  on Aug 19, 2014

Good Outreach Marketing Ideas for Apartments

Marketing an apartment to a community isn't always an easy task. Whether you're focusing on Section 8 housing, senior communities, or you want to create an active family-based paradise, each type of apartment complex faces some common challenges. With the right marketing ideas, however, you'll be able to reach your target tenant groups, increase your occupancy rates, and create a positive community where everyone might not know your name, but they will take care of your property.

It all begins with your ability to create an environment that no one else in your community has. It might be a central swimming pool, a business center, an on-site gymnasium, or even an extensive playground. Look at what your target demographic needs and then provide that in an extravagant way as an additional perk to increase the amount of applications that you get.



Speak With Local Non-Profit Groups


There are a number of non-profit groups in your community who are working with people right now. Many of them need a good place to live, but don't necessarily have the resources or connections to get people where they need to be. Speak with churches, vocational assistance centers, and other organizations that offer help to others and build a networking resource through these agencies. You'll get their referrals and ultimately a lot of reliable business.

You can extend this principle to the local employers in your community as well. Good employees need a close place to live so that they can maximize their personal time and limit commuting costs. Offer discounts on the security deposit, rent, or pet requirements to those local employers around your apartment complex so they can attract a solid employee base. Together you'll bring in good people and that will definitely increase your occupancy rate.



Offer People the Chance To Earn Something


Living in an apartment that has been lived in for 20 years previously by a number of other tenants gets really old really fast. There are undoubtedly dirt smudges on the walls, patches that aren't painted, stains in the carpet, and even faucets that might date back before 1980. If you have tenants that meet their rent obligations in a timely manner, why not offer them the chance to upgrade something within their apartment for free? Maybe they want a wall painted of they want a better kitchen faucet. These upgrades cost less than $100 in most instances and can secure another 12 month lease.

Earn something can also be something tangible. From rent reductions when possible for longevity and good care of an apartment to a free insurance policy that will pay for any damages that a security deposit would normally cover, there are a variety of ways that you can make a positive financial impact on potential tenants. The checkbook is often the first priority for your tenants, so if you can benefit them there in some way, you'll find a lot more applications coming in over time.

When you reach out to your community in these ways, you'll be able to set yourself apart from the other apartment complexes that are also vying for new tenants. Be consistent, provide value, and work hard to provide a quality environment that people will enjoy. When you do that, you'll have lots of potential tenants.

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