Posted in Blog  
  on Jul 16, 2013

Home Staging Techniques that Work

Home Staging Techniques that Work

How to Stage Your Home to Sell

In the competitive real estate market of today, taking strides to stage your home can ne the different between selling and home sitting. Staging is an important aspect of helping the buyer mentally move into your home. Here is a listing of the top 4 reasons for staging your home.

4 Reasons to Stage Your Home

1. Make More Money – Surveys show that a staged home spends half as long on the market than non-staged homes and sold for more than 6% on average above the asking price.

2. Sell Faster – The longer a home stays on the market, the further the price drops.

3. Get Your Money Back – The average staging investment is 1 to 3% of the homes asking price which generates a ROI of 8 to 10%.

4. Make Your Home Stand Out – Pictures help to sell your home faster. 90% of buyers search online first.

Benefits of Home Staging

Surveys have found that on average, a staged home sells faster than a non-staged home. Here are some recent statistics for home stage.

• 73% of staged homes spent less time on the market and sold post listings in 198 days.
• Homes staged prior to listing sold 79% faster than those staged once they were listing.
• Homes staged prior to listing sold in 42 days.
• Staging a home can save the seller over $2,000 on average with overhead costs, mortgage, and utilities based on the fact that homes typically sell faster.

5 Keys to Staging like a Pro

Follow these 5 key steps to stage your home like a pro.

1. Add Color by Repainting Your Home
Use a warm or soothing color in your home as they tend to be more attractive to the eye. Lighter shades help buyers image their own items in the home.

2. Maintain
Deep clean your home throughout with a special focus on kitchen and bathrooms. Attend to and complete any unfinished home improvement projects.

3. Depersonalization and Decluttering
Remove family photos and items of personal value out of site. This helps buyers to picture themselves in your home instead of being distracted by your own stuff.

4. Consider Furniture Placement
Highlight the architectural features of your home such as a fireplace by allocating minimal furniture to showcase the scale of your space and make sure to relay the function of each living area to the buyer.

5. Emotional Cues
Intentionally decorate the space to help buyers picture how they would be in your old home. Artificial details such as lit candles and flowers help to connect the buyer to your home.


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