Posted in Blog  
  on Feb 11, 2015

How To Verify a Business

Why should you verify your business? If you have a business listing on one of today's search engines, then you have the chance for prospects to find your business. These listings can include your specific contact details, business hours, and even photographs of your business. Once verified, all of this information becomes available for display on almost all Google properties, including Google Maps and in search results. What do you need to do to add your business so that it can be verified? The most important thing to do is to make sure your business data meets all of Google's guidelines for representing your business on their platforms. After doing that, you'll want to follow these additional steps to make sure your business can be found.

1. Are You Already There?

Your business listing might have already been automatically populated to Google. This is because the information about your business is a matter of public record. It's a similar process to how the phone book companies create the White Pages with existing information. Your business might already be online and you won't have to create the listing. You'd just have to verify it if this is the case.

2. Get Signed Up

You're going to need a Google account in order to verify your business. You can do this by creating a local Google Plus page. If one already exists, then you'll just need permission to access it.

3. Access the Google My Business Platform

You'll be able to create more specific information about your business on Google My Business. Once you navigate to this platform, you'll be able to choose one of the two categories of local businesses that are available. Storefront businesses should be selected if you have a physical location. Service area businesses are for businesses that offer services in a regional area instead of one specific location.

4. Get Your Brand Recognized

Brands, bands, and other independent workers can become verified as well. You'll need to follow the same steps as indicated above, but you'll need to indicate that you're not a local business. The link for this is at the top right-hand corner of the Google My Business Page. You'll be prompted to choose your business type. Choose the one that is most appropriate and follow the remainder of the steps to become verified.

5. Do a Double Check

Enter either the name of your business or your address to determine if your business isn't already present. If it is already there, then you'll just need to claim possession of the business listing. If not, then you can continue on with the creation of a new page.

6. Enter Accurate Information

You will be prompted for some specific business details if your business listing doesn't already exist. You will need to tell Google that the business listings it is suggesting are not your own. This will lead the site to ask you for some specific business details, including a phone number which will access your business directly. Make sure to click on the “Submit” button to make sure your listing updates.

7. Respond to the Verification Attempt

Google wants to make sure that you're not a spambot trying to get a free listing. You are going to be required to verify your identity before you will be able to verify your business. There are four ways that you can do this. 1. You may request that Google send you a postcard to your business address and then enter the verification code into your dashboard once it has been received. 2. Some businesses qualify for a telephone verification, which will have the codes sent to you in an automated call. 3. If your business is already verified through Google's webmaster tools, then you can instantly verify your business. 4. Bulk verification options are available to businesses that have more than four locations. You may be asked for a final review of your information. Verify that it is accurate and then click on the “Done Editing” button to complete the process.

8. Get Some Reviews

The biggest advantage that a verified business receives are public review rankings. This helps a business to build an online reputation that will boost their search engine rankings. The modern search engine algorithm is focused on value, so testimonials that prove you provide value to your customers will give you an edge against the competition. If you don't know how to verify a business through Google or other websites, then you're exposing your online reputation to risk. Follow these steps and you'll be able to get verified in as little as 5 minutes.


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