Real Estate Online Search Statistics and Trends
Searching for a Home Online
The face of home searching has changed thanks to the internet. 90% of people use the internet to perform home searches in the comfort of their home.
How Home Buyers Use the Internet
Buyers use search engines and general websites to make searches on homes. Through utilizing apps such as Google Maps online, they can see the exact location and view the street and surrounding areas to the prospected homes. Mobile applications are utilized to make browsing easier for buyers.
Google has seen a 253% growth in real estate related searches in the past four years. The average home buyers perform 11 searches before action is taken.
States with Highest Online Searches
4. South Dakota
Top States for Vacation Home Searches
4. South Carolina
5. South Dakota
Average Time Searching before Agent is Contacted
40% of prospected home buyers waited 120 days before contacting an agent regarding their home searches online. 24% contacted an agent the same day.
20% of real estate searches are done from mobile devices. 48% of buyers used online maps to get directions to homes for sale with 45% requesting more information on the home they located online. 16% of viewers watch a video about the home while 36% of buyers search while watching television.
Where Buyers are When Searching for Homes
77% of buyers preform online searches while at home. 31% search while at work with 28% spending their time looking at homes while standing in line. 27% do searches while at a restaurant with 26% of people spending their time looking while at other people’s homes.
Top Real Estate Sites
Realtor.com – Averages more than 20 million unique visitors per month.
Homes.com – Averages more than 11 million visitors per month.
Most Frequently Searched Home Criteria
• Number of bedrooms and bathrooms
• Square Footage
• Swimming Pool
• Ventilation and Air Conditioning Systems
YouTube alone saw 118,000 searches preformed for “buying a home” and 88.4000 searches on “real estate agent” within a single fiscal quarter.
The New Popularity with Renting It seems as if the mortgage crisis not only saw a drop in home value, but resulted in individual preferences leaning towards the desire to rent versus own a home. What... More
The Rental Market Around the U.S. As people relocated from coast to coast, or any state in between, the rental market is priced at various cost levels. Here is a look at some of the most expensive and... More
Healthiest Real Estate Markets for 2013 The housing market this year is showing a lot of promise as home prices rise 4.9% nationwide. Based on the median rent and sale prices nationwide, here is a... More
Leasing to Millennials With an estimated 8 million Gen Y renters hitting the marketplace in the near future, prepare yourself to accommodate these informed and technologically advanced prospects.... More
Renting in the UK Renting offers its own list of benefits and down slides. Here is a look at unspoken rules to follow when renting in the UK. Location Don’t put all your faith in a single location.... More
Apartment Renting Trends As renting grows in popularity, trends are bound to change. The Renting Demographic Over 75 million baby boomers are looking to downsize into urban apartments to live a... More
The 10 Most Romantic Cities in the U.S. A listing of the ten most romantic cities in the United States. These cities not only show strong housing markets, but are increasingly considered highly... More
Rent or Own? In today’s economy, the housing market can seem like a scary place. Before making your decision to either rent or own, here is a listing of the pros and cons of either option. Pros of... More
Commercial Leasing vs. Purchasing If you are looking at developing equity for your business, first consider your options of leasing versus purchasing commercial property. Performing market research in... More