Posted in Blog  
  on Mar 05, 2014

Realtor.com Rental Marketing and Posting Tips

Realtor.com offers you the resources to sell your property or to rent it out. The paradigm of property selling and renting is completely different. The people looking for a rental property and those who wish to buy a property have very different sets of criteria and preferences. In here, we talk about Realtor.com rental marketing and posting tips. Some of these may apply to property owners who wish to sell a home but some may not apply. When people buy homes, they pay attention to entirely different factors than what people would harp on vis-à-vis rental properties.



Optimize Your Ad Aggressively


When you are developing the ad or filling up the forms on Realtor.com, you must optimize your ad as much as possible. You should optimize the title. You can do this by developing a title that includes the type of apartment or home, location of the property and key details which people use to search for their ideal properties. Some people harp on bedrooms while some require a certain number of bathrooms. Most people look for a combo. Some people would focus on the location while some on the budget. When you address all these keywords by optimizing your ad, you would have a much better chance of getting displayed in search results and more people would come across your ads. You should not only explore the filtering tool on Realtor.com but also try and hit the search engine results pages of Google and the likes.

Appealing Snippets Can Be The Key


A property, in its entirety, cannot be appealing. There would always be some elements of a property that would appeal to any and sundry. And there would be some elements that would appeal to no one. It is necessary for any ad poster to make snippets of the details that would be appealing. Thus, mention the type of tiles in the kitchen if they happen to be a favorite of families. Talk about the quality of cross ventilation if your property has it and if it is needed where the property is located.



Cater To Popular Perceptions


Ads that address or cater to popular perceptions would always get more attention. You property may be half a mile away from a very popular neighborhood but you can always hit the popular neighborhood in your ad. This is not a crime or misleading statement as long as you mention the location details in the description. Getting views or traffic is the key of marketing and then you can let the whole ad followed by the visit to do the selling and closing.

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