Posted in Blog  
  on Mar 25, 2013

Rental Stats and Renting Data Statistics

rental-stats-and-rental-statistics-data

NakedApartments.com did a survey of renters who looked at their website for apartments. Their information is from New York City, but it is interesting to see some of the responses.

Most apartment searches started 35 days before the renter intended to move.

Most don't have pets. 14% have dogs and 9% have cats.

51% of them had no roommates, 32% had one roommate and 17% had two of more. The majority of those either had roommates because it was cheaper or because it was their boyfriend or girlfriend.

Some of the information that they were able to find from their website can be very telling about how to rent properties online.

The biggest hours for surfing the website were 1pm, 8 pm and 10 pm. There was very little activity from midnight to noon. Also, Monday, Tuesday and Wednesday were the big days to visit the website. Saturday had the least visits. Saturday and Sunday showed the most mobile visitors.

All of this can lead to some interesting conclusions for anyone trying to rent apartments.

You must have a mobile friendly site. 16% of the visitors used phones. You should put the best deals on your website before noon on Monday. You can leave it over the weekend.

Since 55% of the visitors were female and single, issues of interest to single women should be addressed on your website.

Most folks were willing to add a 15 minute commute for $100 off per month on the rent. This means that if you are 15 minutes or more from the major employment centers, try dropping the rent.

You should advertise apartments for rent 5 to 6 weeks in advance. Since people start looking 5 weeks out, you should have places for them to go as soon as they start looking.

Free utility rankings, if you could get one free with rent:

38% electric
29% heat
20% hot water
10% wifi
3% cable

This means if you are having trouble renting your apartments, try paying the electric bill.

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