Posted in Blog  
  on Jun 18, 2015

Steamlining Your Summer Sales

Summer is undoubtedly the biggest season for travel, which means it's the busiest time of the year for rental properties. For professional and non-professional property managers alike, this can mean big profits, but for those working on their own or who are just getting started in the rental game, it can also mean an overwhelming amount of work. An attractive property may get a modest amount of attention during the spring and fall, but that won't prepare you for the deluge of offers you'll get once it heats up, especially for properties in sunny locales. Luckily, the summer months don't have to be all-stress. Here are three tips for how to streamline your rental process and keep life free and easy.

1. Get a Dedicated Email Account
One of the most common problems that novice property managers make is not separating their rental work from their other jobs, interests, or hobbies. After all, they think, how hard can it be to field a few emails? But even if you only have one property, you might be underestimating the amount of work--and emails--that will ensue. And once the summer comes and things start piling up, it can be really hard to keep track of everything, especially if your rental emails are mixed in with sale fliers, emails from your brother and spam messages. Attractive offers can slip through the cracks and your property can sit empty simply because you lost track of your prospective tenants.
To solve this problem before it even starts, create a dedicated email account for rental offers. This way, you can be sure that your rental emails aren't mixing in with everything else. Then, you can use your email client's calendar to schedule appointments and block off times when your property is full. But why stop there? Set up a dedicated Facebook page for your property (or properties) and use that to streamline all communication straight into your inbox.

2. Bump Up Your Image--and Early!
If you have properties somewhere sunny, you can bet on getting a ton of interest come mid-May, but you can also bet on having a ton of competitors, drawn to the lucrative summer rental market. In order to stand head-and-shoulders above the rest, consider giving your listing a spring makeover. Clean the property head-to-toe, then get a real camera (NOT your cell phone) and take some high-quality pictures. Updating your image before the summer can be a great way to beat out the competition.
Why so early? If you wait until the colleges go on vacation, it may be too late. Renters want to have something solid before the summer comes, and sprucing up your listing in the early spring means you'll be the first choice. Also, the sooner you can book your place(s) for the summer, the sooner you can sit back and let your properties pay for themselves.

3. Consider Using a Third-Party Site
Sometimes, even the most organized property managers are not equipped to juggle all the tasks required to maintain and rent an attractive property during peak season. If that's the case, consider using a third-party site (such as Landlord Station) to help manage your listing. Third-party sites often include tools for rent payment and scheduling that make it easier on property managers, especially those working with multiple homes.
With these three tips, the rush of summer rentals can be as easy as a sea breeze. Take these steps to make managing your properties even simpler so you can enjoy your own summer!


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