Top 6 Strategies for Your 2016 Rental Marketing Plan
Rental marketing plans cover ways to advertise your properties. When you're preparing to put a property on the market, you need an up-to-date strategy to find great tenants and keep your units filled. Revamp your existing marketing strategy with these six points.
1. Valuable Social Engagement
Are you using social media profiles to promote your rental properties? You need to go beyond promotional content and provide value to your prospective and current tenants. Content you can post and share on your social media profiles might include neighborhood events, maintenance tips, and local interest stories. You want to give your visitors a reason to engage with the content you post. Once you directly engage with a prospective tenant, you begin building awareness and trust with that prospect.
2. Neighborhood Guide
Your rental properties have a lot to offer, but you also need to help prospective tenants imagine themselves living in the community. Put together a neighborhood guide that highlights the best attributes of the area, such as exciting events, unique stores, and nearby restaurants. If you have properties in areas you aren't familiar with, use online review sites, local publications, and tourist websites to find information. If you have current tenants in the area, find out where they spend their time.
3. Create a Video Tour
Photos are important, but they don't show the whole picture of your rental property. You want prospective tenants to be able to imagine themselves living in your unit. Create a video tour that walks the tenants through the property from start to finish. You can tie it into the neighborhood guide by showing off parks, scenic areas, and entertainment venues. Discuss key characteristics of your rental unit throughout the video to emphasize unique features of the property.
4. Interactive Tools
Let prospective tenants feel connected to a property with an interactive floor plan tool. Instead of simply viewing the property or looking at the pictures, this tool lets tenants arrange furniture on the screen. This tool can be a basic 2D floor plan, or even offer 3D template furniture. You get the side benefit of tenants confirming that their furniture arrangement would work with the property.
5. Make Mobile Optimized Listings
Your prospective tenant pool has a smartphone adoption rate of 64 percent, according to Pew Internet. Prospective tenants may look at listings on their phones, and will be turned off if your website displays poorly on mobile. Create a mobile optimized listing that highlights the best parts of your property front and center. Confirm that your pictures and videos work on mobile, the text uses a readable font, and visitors can easily find contact information to arrange a showing.
6. Add Incentives
Consider including incentives to attract additional tenant attention. Incentives can range from kitchen appliance upgrades to rental discounts. If you're in a competitive rental market, look at other listings to see common incentives for your area. Some regions may have tenants flocking to rental discounts, while others might enjoy free Wi-Fi or other amenities.
Your rental marketing plan helps you keep your rental units filled. If you aren't attracting the tenant attention you're expecting, use these strategies to help get tenants through the door. Some of these marketing methods can fit alongside existing property marketing methods, while others may take more effort to implement. They're all worth it when you keep your rental units filled throughout the year.
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