Posted in Blog  
  on Mar 04, 2014

Trulia.com Rental Marketing Tips

Trulia.com is a great place to sell your property or to let it out on rent. With hundreds of postings being uploaded each day, it is a paradise for property buyers and tenants but with thousands of ads being bombarded at a brisk pace, it is really difficult for an ad poster to get due notice in a quick span of time. Property owners and real estate companies need to come up with ads that can grab attention and cater to the fancy of a property buyer or renter.

Here are some Trulia.com rental marketing tips that shall help you to stand apart from the crowd.



Compatible Images


This is a bit technical but given the times we live in, it is necessary to talk about responsiveness of an ad. When you take pictures of your property, they must be of great quality. The images should be bright enough, the items or subjects in the pictures must be noticeable enough and there should be an element of glam in the image. However, you cannot possibly opt for images which are extremely heavy or do not have compatibility with smaller displays.

Many people search for properties on mobile phones and tablets these days. If you have an image that doesn’t fit into the mobile display or tablet screen then you wouldn’t be able to grab attention. It is necessary to have compatible images so you can take advantage of the visual experience.



Competitive Cost


Your property may be very cheap or very expensive. Very few properties actually have a cost that would go down very well with all and sundry looking for a property in a given area. You cannot inflate the cost and cannot deflate the cost either. What you should do is quote a cost that is desirable for most and then add a caveat that the price starts from that point or is up to that point. Usually, it is the former because no one inflates a price and states that it is the maximum, giving no clue as to what the minimum is.

Unique Description


Your description cannot be the same mundane blurb that everyone else is developing and uploading. If your textual description doesn’t read and sound different then your ad wouldn’t get the desired traffic or follow up.

Associated Information


You must provide as much associated information as you can. Mention hotspots near the property, talk about convenience or anything that works to the advantage of the property and thus the listing.

Related

The Landlord Tenant Board: What it is and When it is Needed

Many times, there are issues between a landlord and a tenant that need to be resolved but are failed to do so, because both parties have gone too far with their actions, and have retaliated in the... More


How to Create a Residential Lease Agreement

Where there is a landlord, there will also be a tenant, and it is no surprise that these two parties can only work together once there is some sort of agreement, contract or a binding deal in place.... More


The Best Sites for Rental and Lease Agreement Templates

Many landlords find it difficult to write and draft a lease agreement. Since every State has its own general template, it can also be difficult to make sure your lease agreement meets all the criteria... More


The Best Landlord Associations for Landlords to Join

If you’re a landlord and want to manage your business in a better way, you should endeavor to get in touch with those industry experts who have the experience and the skills to help you do it. This is... More


Unpaid Rent

When you talk about the most common disputes arising between landlords and tenants, nonpayment of rent has to be there in the list. People rent their properties to earn money, and when a tenant... More


Section 8 Landlord Pros and Cons

If you have ever rented a living space and have had to move many times, you’d already know how difficult it is to find decent, affordable and secure living premises. A person has to deal with the same... More


Landlord Inspection Checklist: Rights, Letters, and Reports

Landlords across the state have the prime responsibility to make sure they inspect and up keep their property once they have rented it to the tenants. Inspections can occur monthly or yearly depending... More


Landlord Maintenance Costs and Responsibilities

Everyone knows that a landlord’s job is not easy. These folks have specific duties and responsibilities that they must perform in order to be fair. Being a landlord is not a position but it is, in... More


When to Withhold Tenant Security Deposit

Asking for a security deposit is quite common in property dealings. The reason to ask for a security deposit is to have something that would help a property owner recover some of their financial... More


How to Report Bad Tenants

Bad tenants are the worst-case scenario for any landlord; no one wants them, and if someone has them, they want them out in any way possible. There are times when landlords try as much as they can to... More