Posted in Blog  
  on Mar 23, 2016

What Social Sites Should a Realtor Be On?

People looking for homes overwhelmingly use the Internet in their search, from hunting for properties to researching locations to looking for lenders and realtors. Whether they are buying or renting a property, house hunters want to be sure that they're making the best choices. Realtors who want to gain their audience's attention must take social networking seriously. The following information about can help realtors determine how and where to focus their time when it comes to social media marketing.

First, Know Your Audience

Before you can determine which social sites are best for you to focus your time, you must know who your audience is and where they hang out online. Different social media sites have different demographics -- for example, according to Pew Research, people age 65 and older are more likely to be on Facebook than on Twitter or Instagram. Slightly more men than women use Twitter, while women far outnumber men on Pinterest.

Next, Consider the Platform

Not all platforms are equal, and some won’t serve you as well as others. Overall, Facebook holds steady with its number of users while other networks are growing, especially among certain groups. The online world is never stagnant, and what is true today may not be true tomorrow. This is why it’s important to stay up-to-date on current and trending social networks.

Pinterest and Instagram

For instance, Pinterest and Instagram are both wonderful for displaying photos of a property you are marketing. Because people want to see a place before they move in, these visual networks can showcase your properties’ strengths.


On the other hand, Facebook allows you to set up separate pages, allowing you to devote an entire page to just one property. You can include numerous photos, enabling your audience to get a good look at potential homes, and you can also add property information, maps and even videos.


Many realtors either ignore LinkedIn or fail to use it to their advantage. While it isn’t a typical social network, LinkedIn is a great place to expand your business connections. Since many clients are referrals in the real estate world, it pays to take advantage of your contacts.


Twitter has its limitations (each tweet can be no more than 140 characters), but it is still a surprisingly effective social media marketing tool. Realtors can send out tweets about their properties and include links about the listings, easily reaching all their followers in one click. Because the content is short, you can send out multiple tweets per day and people will read them without feeling inundated.

Finally, Create a Social Media Presence

Creating a comprehensive social media marketing scheme is the key to success in these platforms. You shouldn't limit yourself to just one or two social networks; instead, develop an in-depth marketing plan that encompasses multiple networks, then connect them together. For instance, you could post photos of a property on Pinterest and send out a tweet with a link to the Pinterest page, which can then automatically pop up on Facebook.

Once you make the decision to engage in social media marketing, select two or three platforms to start out with and be active on them. Socialize with your followers and grow your base. Learn what works and don’t be afraid to experiment. When you use social media correctly, it can make marketing fun and easy.