Blogging helps make you more visible to Google searches, so don't neglect it. Targeting information towards your clients will help focus the content where it needs to go. Find the group of people that you are trying to reach and make sure that your blog is directed to them so that they are better helped by its content. You can use albums to help to organize your site or blog and make it easier for your clients and potential clients to find what they're looking for. Also make sure to make your credentials known. This helps back your credibility to the public you're trying to reach.
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