A Results-Driven Relationship: How Citibank's Premier Lending Desk Expands Business for Real Estate Firms

With the real estate market recovering, agents are overwhelmed with meeting the demands of a growing industry. Citibank’s Premier Lending Desk provides a solution for agents in maintaining and gaining new client relationships. Developed in February 2012, this program utilizes the firm’s website in order to attract potential clients, guiding the consumer through the entire decision making process. Once the client is ready to make a transaction, the customer is put back into contact with the real estate agent in order to ensure proper closing. Citibank’s Premier lending Desk allows the team of Home Lending Consultants a more efficient means of converting potential leads into absolute buyers. Using the internet as the main tool in inviting potential consumer’s to browse the firm’s website and connect with an agent, Citibank has advanced their strategy in order to attract their clients.

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Today's real estate agents have a lot on their plates. Sure, the market is recovering, but recovery has brought with it a whole new set of challenges, from developing new revenue streams to ...

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POSTED July 05 2013 12:17 PM

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