Seasonal factors are in play when rental activity slows down from November to January, but that can provide an opportunity when you’re trying to figure out how to maximize your holiday advertising. In fact, the slow market conditions can make it even easier for you because people looking for a new place during the holidays may be desperate to sign a lease and get their housing situation squared away. Here are two likely groups for you to target for holiday advertising.
Students and Teachers
The usual housing rush for students and teachers happens during the summer as people try to secure housing before the fall semester. However, as admissions numbers skyrocket and open slots tighten, many colleges are increasing their number of spring admissions, where students don’t start the school year until the second (winter) semester. Increasing reliance on adjuncts and other nontenured teaching staff also makes it likely that there are more teachers looking for housing at year-end.
All this means that if you've got a college or university in your area, you’re likely to have plenty of associated renters looking to sign a lease during the holidays.
How to Reach Them
Seasonal Migrant Workers and Retail
With an estimated three million seasonal and migrant agricultural workers in the United States, the odds are good that you have some in your area who need housing. It’s important to remember that the migrant workforce is more mobile than ever. While harvesting season may have ended months ago in your area, chances are that any migrant workers who call it home have continued traveling around the south right into winter. In many cases, their off-season is only a few months around the holidays, so it’s a prime time for them to be looking for housing.
The retail sector is also heavily dependent on seasonal workers, and if yours is one of the many areas with a shipping warehouse nearby, employers like Amazon are probably hiring a lot of people for the holiday rush, and they’ll be looking to rent.
How to Reach Them
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