Marketing your rental will help you reach out to a wider audience, bring in a larger group of applicants, and (hopefully) choose the best applicant to become your next tenant from that larger pool. Sharpening your marketing skills will also help you reach that larger group.
Remember that while you may know your rental property inside and out, your applicants don't. They'll want to have as much information at their fingertips as possible. Make sure to provide relative photos and plenty of them so that they can get an idea of the layout in their mind before they go to check the property out for themselves. Take photos of the front of the property, each room, and any appliances or upgrades that you think they may be interested in. Make sure that the photos are good quality so that they look as close to a professional photo as you can provide to potential tenants without having to spend the money for them to actually be professionally taken. While there's no need to take photos of every literal corner and corner of the property, many interested applicants will want to know what each room looks like before they express interest.
While the inside and the outside of the property is important, potential tenants will also want to have a good idea of what is around that property. You should work up a list of things that might be of interest to applicants including places to shop, restaurants, schools, and any number of other places that your applicants might want to go. Do you own an apartment building that doesn't include a washer and dryer? You might want to mention if there's a laundry-mat half block away. These small details will help the applicant know if they'd like to seriously apply for the property or not. This is easy to do if you live in the area, but if you don't, you'll want to do your best to check out the local amenities. This extra effort on your part will go a long way with applicants.
Be open and friendly with people when they apply for your property, that way they know that if you accept them as your tenant that they can approach you with situations that they have questions on. Open communication helps to build a strong landlord-tenant relationship. You'll want to have certain policies set up as to what you will accept and what you won't in an applicant. If you have a minimum credit score, won't accept any kind of criminal record, or a pet policy, it's best to be very upfront about this.
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