Luxury real estate marketing 101: Never be afraid to name drop an ex-president

Some real estate agents have no qualms dropping names that have a connection to the property that they are selling, no matter how distant the connection may be. Ex-presidents' names make it even better. In one instance a real estate agent indicated that there was a connection between Teddy Roosevelt and a $3.7M property that was on the market in Matinecock, NY. The connection, however, was not directly with the former president, but with a decedent of his that used to store a sailboat in the home's garage.

Another home in Marshall, VA, has a clearer connection, this time to John F Kennedy. Jackie Kennedy disgned the home as a vacation home for the late president, who was only able to stay there twice before he was assassinated.

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POSTED December 18 2013 2:05 PM

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