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Real estate agents' body language and speech can cost them business

Body language can say a lot about a person, and even more about the kind of real estate agent that you'd like to be. Paying attention to the unconscious mannerisms that you give off, the tone of your voice, and even the movement - or lack thereof - can help you understand how others see you, and what they will expect from you.
Stillness while speaking helps provide the sense that you are in control and makes it easier for people to trust you.
The 'Wonder Woman pose' was noted by Amy Cuddy of the Harvard Business School to help boost confidence in women. While it might not be the best approach while actually speaking to your clients, it may give you what you need prior to the meeting. Standing with one foot in front of the other or sitting with your ankles crossed gives off an impression of weakness, as does any form of fidgeting.
Not making direct eye contact can take away some of the trust that you need your clients to have in you.
The way that you speak may also have an affect on how people will perceive you. Upstrokes in speech versus downstrokes will make the difference. Be careful how you speak to clients.
While you should appear in control, never intimidate or control your clients. Remember that any anger that they are feeling is most likely fueled by fear and keeping a cool head about you can help smooth it out.

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POSTED January 23 2014 11:09 AM

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