Real estate marketing: Digital strategy needs a big idea

The thought of jumping into social media makes some real estate agents a little nervous. They believe that to effectively use it they are required to have a new set of skills and education that they simply can't find a way to make time for in their already busy schedules. It can be daunting, but it's more of an issue of direction. An online strategy can make all the difference, rather than simply jumping at the first salesman that passes by to offer their own brand of social media marketing. The problem of where to begin is often questioned. Zip code targeting, SEO rankings and more are offered from a variety of sources, but what works best for individual real estate agents?

The more engaged an agent is in the community - through social media and blogging - the more visible they are.

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POSTED October 16 2013 11:46 AM

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