'Remarketing' helps real estate agents target consumers when they're more likely to buy

Remarketing is a technique used across the board to help various industries reach their target audience. It allows the seller of the goods to develop a highly specialized add that zeroes in on what the buyer wants. Real Estate is no different. Coldwell Banker Residential Brokerage was one of the first real estate brokerage firms that used this method in their own marketing techniques. They found that it helped build brand awareness, generated more leads, and drove sales by finding more likely buyers and sellers. It can drive traffic back to your website that might not have come back otherwise. It allows you to to match what the person is looking for to that person, which in the end drives more business.

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POSTED January 29 2014 12:34 PM

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