Everywhere you look these days, social media is being used to promote businesses, people, and ideas. Social media is very accessible, and it's easy to see why people have turned to outlets such as Facebook, Twitter and Instagram to promote their properties.
While these new tools are excellent resources, new landlords who want to fully advertise their properties should consider a few dated, yet still effective, methods. These simple solutions, which range from fliers to "For Rent" signs, may not use cutting-edge technology, but they offer benefits that social media can't and could be what seals the deal on your property.
Listing Sites and Classified Ads
Classified ads may seem old fashioned, but don't underestimate their usefulness. Craigslist is a popular place for people to buy, sell, and swap a variety of items locally, including properties. Craigslist makes it very easy to post an ad for your property in a "Houses/Apartments for Rent" section, where you can describe the property in full and add photos. Likewise, taking out an advertisement in a local paper or magazine increases the exposure of your property. Reaching a larger audience is the goal. Not everyone is on Twitter and Facebook, so using a variety of channels to reach prospective tenants is key.
The only drawbacks to an ad in a newspaper are that these ads are short-lived and you pay by the word. Unless your property rents quickly after you put an ad in the paper, you could be pouring money into ineffective advertising. However, with listing sites like Craigslist, your listing is free, last for months and can be edited or deleted whenever you need.
Printed advertisements have always been a great way to get the word out about a property, but there are ways that you can make your fliers stand out from other fliers. Be brief but informative. List all the ?features of your property, including the size of the rental property, location, number of bedrooms/bathrooms, and any amenities it might have such as a hot tub or gym. It's also a good idea to include any rules that you may enforce, such as whether you allow pets or smoking. The more information you can give about the property the better, but remember to be concise.
Abbreviate where you can, consider using bullet points, and avoid long sentences. Include photos and your contact information so the interested person can get in touch with you easily and quickly. Add tabs to the bottom of the flyer with your name and number so interested parties can just tear off your information and move on. Put your fliers up in places such as coffee shops, restaurants, or anywhere that has a lot of foot traffic. Putting the information where people will see it increases your chances of renting the property.
Depending on the location of your rental property, it may be wise to put up "For Rent" signs around the neighborhood. Your property may be tucked away in a small cul-de-sac where people driving through the area wouldn't normally notice it. Put signs on main roads where there is some traffic so people driving by will be encouraged to find the property. Some renters may even drive around the areas in which they are interested in living. If you post signs advertising your property, you may find a tenant faster than you might think.
Social media is a great way to get the word out about your rental property, but isn't the only tool in your arsenal. Tools such as signs, fliers and classified ads allow you to advertise your property cheaply and easily, helping you to find renters fast.
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